Writing AdWords copy can be even more challenging than writing traditional sales copy. You don’t get a lot of room to work with in any PPC ad format as the ad lengths are pretty standard. Anyone inexperienced with copywriting or classified ad principles has their work cut out for them. To that end, we’ll be talking about several approaches and tactics to writing converting AdWords ads that you can use, today.
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Are you totally happy with the performance of your AdWords ads, and maybe you could use a few good pointers? Given below are 3 such tips that will help you create ad copy that converts and gives long term results.
Writing an AdWords ad is all about reaching out to your target market in the most specific manner. The most effective and profitable ads are those that are specific, and never general. Each ad in each ad group is all about only one single thing, and that is the intent of the ad. You have precious seconds to compel someone to click your ad, and that is why meaning and understanding must be immediate. That is why you need to marry the product, keywords, and the ad copy. Always have your keyword research done and in ad groups before you begin creating your ads and campaigns. You must use the ad group organization because that is what Google wants you to do.
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If you want to try to make money with Google pay-per-click
(PPC) then you need to know about quality scores. Quality
scores are what Google gives every PPC ad that advertisers
want to run on Google AdWords. Here is some important
information for Google PPC and it’s all about quality
scores.
Quality scores are given to every Google PPC ad that
advertisers want to run. The order that the ads are listed,
or if the ads are listed at all, are totally decided by
quality scores along with the amount an advertiser bids. And
there are three criteria that go into deciding every ad’s
quality score.
The first criteria that is used to decide quality score is
click through rate (CTR) Click through rate is how many
people actually click on your ad when it does appear. The
higher the click through rate the higher quality score your
ad will be given.
The next criteria that decides quality score is relevancy.
How relevant is your ad to the keywords that are searched
for and how relevant is your site to the ad that you’re
running? The more relevant everything is the higher quality
score your ad will receive.
Finally, the last criteria for deciding quality score is
landing page quality. This has to do with the quality of the
page you’re sending the people to. Pages that have great
content that’s current and pages that are easy to navigate
are ranked well. Also, you should be upfront about
everything and not do anything shady to people who visit
your site or give you their information.
Once the quality score is decided then it’s multiplied by
the amount of money that’s bid and that gives your ad a
quality score and determines if and where your ad will be
listed for the keywords you’re targeting.
There you have some important information for Google PPC.
Now you know about quality scores. So now you can
concentrate on increasing your own quality score so you can
get your ads ranked higher with Google PPC.
